What can’t you do on your smart phone? Anyone up-and-coming uses their cell phone to make their day easier, whether it means getting reminders from your calendar, picking up emails whilst you’re out of the office, ordering groceries and clothes online, or keeping in touch with friends on Facebook. It comes as no surprise then, that when it comes to shopping for a new home, people are doing it online, from their handy handheld device.
Real Estate Goes Mobile
When Jason Rhode, Lew Gen Sotheby’s International Realty CEO, was asked about the most popular devices that people around the world use to view properties, the answer was simple – Mobile! The idea that people might be accessing property listings on their phones or tablets isn’t that big of a surprise considering how busy most people’s lives have become.
This is big news for anyone selling a property. Buyers are no longer content to look at mere descriptions of listings – they want more! They want pictures, videos, and walkthroughs– and they want it all to be accessible all of the time! Gone are the days when the show house was the way to attract prospective buyers – today it is more important to show your property online.
These days most South African homes are sold via the major property portal websites regardless of the agent involved. If you are thinking of selling your property, it pays to make the most of online marketing.
People are constantly on the move and there’s very little time to stop and browse for property on the computer, let alone schedule a whole day for viewing show houses! As a result, when people are travelling, or between meetings or just have five minutes spare, they have the ability to check out top quality real estate listings on the go.
But what does this mean to you, the property seller? If you want prospective buyers to know that your property is for sale, you have to list it where buyers are looking.
Smart Devices For Smarter Real Estate Marketing
Traditionally, real estate has been about simplicity – you had a print listing and a show day and that was it! Then, things moved onto static websites. But today, we have fully-fledged listings with interactive tours, and hundreds of images and videos to help home buyers understand their choices better and make an informed decision.
The bottom line is that if you want to sell your property quickly, you need to take advantage of online listings that can be viewed on a mobile device. HomeFair.co.za provides you with the full service estate agency services online, including listing your property on PrivateProperty, Property24 and others, giving mobile browsers a chance to wander through your property whilst they chase through their busy day.